Event
MAC Cosmetics – 100th Middle East Store Launch.
Challenge
Activate the latest product range – ‘Art of the Lip’ released in the UAE within the Dubai Mall and the Mall of the Emirates MAC Makeup stores.
Delivery
- 3200 custom design Lip Art cookies
- Branded backdrops for instant print photo opportunities – including Lip prop and branded photo frames for customer giveaways. Also included custom build App to facilitate easy photo printout
- Lip design dresses and hostesses in store to facilitate activation
- In store DJ playing on brand music