MAC Cosmetics – 100th Middle East Store Launch.


Activate the latest product range – ‘Art of the Lip’ released in the UAE within the Dubai Mall and the Mall of the Emirates MAC Makeup stores.


  • 3200 custom design Lip Art cookies
  • Branded backdrops for instant print photo opportunities – including Lip prop and branded photo frames for customer giveaways. Also included custom build App to facilitate easy photo printout
  • Lip design dresses and hostesses in store to facilitate activation
  • In store DJ playing on brand music