Launch of the All New Volvo Trucks Range
Working with PR agency, Performance Communications (www.performancecomms.com) to provide a three day programme launching three new Volvo trucks. Event included test drives on F1 Yas Marina Circuit, gala dinner reveals within Yas Viceroy Hotel and an interactive Volvo village.
- 1000 global participants
- 16 Volvo trucks
- 3 weeks onsite
- Construction of ’off-road zone’
- Hotel and transportation logistics
- 4 gala dinners with creative truck reveal based around Swedish heritage of the brand