Breitling – Store Launch within Dubai Mall


Working with PR agency, Performance Communications (www.performancecomms.com) to execute a memorable store launch and after-party event for key partners, clients and VIP guests.


  • Liaising with mall management to ensure all aspects of the event meet their restrictions and all required permits are secured.
  • Working with Los Angeles based 3D artist to create large 3D artwork for atrium within mall creating illusion of Breitling jets breaking through marble floor.
  • Catering, entertainment, red carpet welcome, branding within store for ribbon cutting ceremony within store itself.
  • RSVP management for both store launch and after party.
  • After party – sourcing venue, venue management, full branding layout and production, aviation themed décor, full AV solution, themed food and beverages.
  • Entertainment included choreographed dancers performing on giant ‘pods’. Full costume production linked within aviation theme.