Launch of the All New Volvo Trucks Range


Working with PR agency, Performance Communications (www.performancecomms.com) to provide a three day programme launching three new Volvo trucks. Event included test drives on F1 Yas Marina Circuit, gala dinner reveals within Yas Viceroy Hotel and an interactive Volvo village.


  • 1000 global participants
  • 16 Volvo trucks
  • 3 weeks onsite
  • Construction of ’off-road zone’
  • Hotel and transportation logistics
  • 4 gala dinners with creative truck reveal based around Swedish heritage of the brand